Book Review

“Build a Cleaning Business” by Luke Dearlove

There are so many books and e-books being marketed today as “how-to” manuals for those wanting to open a home-based business. Labor statistics claim that by 2012, a full 25% of the workforce will be employed at home, either through a home-based business or a telecommuting position. Every day, more people are seeking a way out of the corporate world and into work that will allow for a more balanced work and family life. The market is ripe for publishing anything that will give people hope. Unfortunately, a good deal of the material being offered is little more than slick marketing and a packet of motivational statements and vague direction that could be obtained for free on the internet.

As a single mother, freelance writer and the owner of a blog for single parents who want to work from home, I seldom review or promote any of these e-books. Too many are overpriced and without substance. However, I was very impressed with Luke Dearlove’s recent e-book release, “Build a Cleaning Business”.

At 50 pages and $39.97, the book is good value for its size. However, the content is what makes it impressive. While it is not by any means slick or commercially pretty, it delivers what it’s supposed to: a real, down to earth, nuts-and-bolts instruction guide for opening a home-based cleaning business.

Dearlove left the corporate world and the big city several years ago to live in a quieter region and achieve a better quality of life. Without much capital, he began his own cleaning business and was fortunate enough to succeed immediately. The business grew steadily over five years, until he sold the business for a nice profit to turn his attention to other pursuits.

The book’s tone is personable and motivating, without sounding like a marketing piece or the typical internet business sales pitch. In fact, it isn’t very sales-y at all. The overall feel of the book is like that of advice from a friend.

The book’s content is very simple and yet very complete. The book takes the reader through the process of starting, operating and building the business in easy to understand, practical steps, from start-up supplies and equipment to inexpensive marketing techniques, building and maintaining good customer relationships, record-keeping, scheduling and much more.

One of the things I liked most about “Build a Cleaning Business” is that it is geared toward those who have very little capital. Many of these types of books are written for those who have money in the bank with which to start a business. The fact is, those who need the most help and direction often have very little money with which to get started. This book shows those people how to start a home based cleaning business with very little outlay. That, in itself, would sell me on this book.
In addition, there are three bonus videos available for free, which show viewers how to clean various things quickly and efficiently. These are a nice touch, narrated in the book’s personable and friendly tone. While most of us assume we know how to clean a toilet, the instructions here are quick, use little materials and equipment and get the job done.

Dearlove’s policy of donating part of his cleaning company’s profits to charity is a good indicator of his own personal philosophy of giving back to the community, and the book further reflects that commitment. This book is definitely an inexpensive, yet valuable tool for those who hope to finally escape the rat race and find a better way to both work and live. I highly recommend it, especially to parents and single parents with very little capital. If you’d like to check it out, the website is here.

Dawn McKenna is a freelance writer and single mother who writes frequently on the topics of home-based business and freelancing, particularly for single parents. She has five children and lives in Tennesee, USA.